Our Story - Pinsa Club

A Journey of Passion & Tradition

For years, Christian Wilderer travelled abroad to visit family and explore new culinary horizons. One dish captivated him: Pinsa Romana — a lighter, crispier, and more flavourful alternative to traditional pizza. Determined to bring this unique experience to South Africa, he embarked on a mission to master the craft.

At first, Christian Wilderer tried to recreate Pinsa by watching YouTube tutorials and experimenting in his kitchen, but the results were consistently disappointing. Taking a leap of faith, he travelled to Rome, the birthplace of Pinsa Romana, to train under the pioneers of Pinsa.

In Rome, Christian Wilderer immersed himself in the art of dough fermentation, hydration techniques, and the perfect balance of ingredients. He completed the course, earning his certification as a Pinsaiolo Master Chef.

After completing the training in Rome, Christian Wilderer introduced Pinsa Romana at Wilderer Restaurants in Paarl. The response was overwhelming — customers were amazed by the light, crispy texture and rich flavour. Building on this success, Wilderer and Core Catering joined forces to launch Pinsa Club — a restaurant, takeaway and retail platform created to bring artisan Pinsa to more South Africans. Today, Pinsa Club serves as both a dining experience and a supplier of handcrafted Pinsa bases to chefs, delis, food trucks, and pizza enthusiasts nationwide.